What kind of business are you actually building?

Most business frameworks assume you want the same thing. More revenue. Faster growth. A bigger team. They never stop to ask: more revenue for what? Growth toward what?

The Ideal Business Outcome is a different conversation. It starts with what you actually want, then builds the architecture around that.

This assessment identifies your IBO Type and maps your business across five dimensions: Time, Team, Work, Revenue, and Impact. There are no right answers and no hierarchy. A founder designing a 20-hour business is not less ambitious than one building an empire. Both deserve architecture built for them.

24 questions. About 8 minutes. You will know something about your business most founders never figure out.